Cas Watene
Project: Website Redesign and Branding
After working with Cas in April 2023 on her Cas' Cakery website, Cas reached out when she felt it was time to start embracing a personal brand as her purpose and mission started to shift.
Cas' Cakery Website: Before
Tap the video to see Cas's website as I designed it, before she shifted from the cake world.
Here's what was happening in Cas's business...
Cas had her website redesigned in 2023 as she stepped into a new chapter of Cas' Cakery. However, in 2024 things started to shift for her professionally. After achieving everything she set out to in the cake industry, she felt called to a different kind of business.
We discussed personal branding as a way to differentiate herself from her business and moved forward with a brand identity that was intentionally connected to her Cas' Cakery story, with symbolism and direction that would lead her into her next chapter.
By the end of 2024, Cas had closed Cas' Cakery and reopened her new business, with my support for her website and branding under Cas Watene.
Tap to see Cas's website
Website Project Objectives:
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Shift the website from a baking business to a holistic healing space, while keeping an explanation for people who knew Cas from her days as Cas' Cakery.
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Set up the Bookings system for 1:1 reiki clients as well as retreats and events.
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Apply the new branding across the website.
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SEO.
Subsequent projects included:
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Adding images from a second shoot to the website.
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Email marketing.
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Business card design.
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Social media designs for events.
Keen for some magic of your own?
Whether you're looking for a a rebrand, strategic shift or a new website,or something else, I'd love to chat with you to understand what you need.
When I’m working for my clients, I give them my complete attention.
By booking in a time to chat, I can make sure you’ll get the attention you deserve.
