Floral Life Art
Project: Website & Branding
I'd been following Hannah from a personal account for a while and saw she was looking for website recommendations. At the time, I was finishing up my training and hadn't yet set up a business.
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A few months later, I realised Hannah didn't yet have a website. We met and she'd explained it had been beyond her reach.
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As my first 'big' project, I was able to meet Hannah's budget and deliver a website and brand!
Before
Hannah was taking orders by phone and relying solely on social media to generate interest in her business.
This sticker was the only branding she had - a simple font on a Vistaprint sticker template.
Floral Life Art Branding and Website
Hannah needed a website that could take orders, reach new clients, and attract clients in her local service area.
Starting from scratch, I created a unique brand identity to represent her business story and future. She needed new photography for her website, so I captured the images we required. Her website was designed and copy written within a month, ready to launch before Mother’s Day – one of the sales highlights of the year.
Hannah sold out and “couldn’t possibly have survived without my website taking orders for me.”
Here's Hannah's website after our latest update at the end of 2024
Project Objectives:
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Create a professional website to attract new clients and process orders, freeing up time in they business.
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Design an intentional brand to represent the business.
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Subsequent projects have included:
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Social media audit to anaylse her trajectory and advised strategies to grow her business following, including a comprehensive content planner to diversify her content and build her business with intention.
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Wedding and Events downloadable files to help prospective clients.
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Google ads and socials posts for peak sale periods.
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Website refresh for design and SEO.
