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Cas' Cakery
Project Type
Website design, copy, SEO, email marketing, and graphic design.
Date
April 2023
Cas reached out for a meeting about her website in April 2023, quickly signing on to secure her website rebuild before EOFY.
Cas was experiencing issues with her website's navigation. Customers often had a hard time finding what they were looking for, so a streamlined and intuitive design was top priority.
Cas also had very exciting business news. Her first studio was nearing completion, meaning she could offer workshops (that she had delivered around Australia) from her private studio in Merigandan. New photography in her studio made an enormous difference to the visuals we had available for the web design process.
Further, Cas was wanting to open her business to more work with women, outside of baking. She wasn't sure if she needed to separate this area of her work, or if it could stand alongside her baking business. I worked with her to understand her heart for this new area, and found the perfect way to incorporate her business values and heart throughout the entire website.
Cas's website served her business beautifully as she stepped into her next season of business and life. However, she has since evolved again and you can see my ongoing work with her new brand, Cas Watene.
