Wolf and Clay

Johanna had recently diversified her business from only offering handmade clay earrings, to running ceramic workshops. Her DIY website had huge amounts of empty space with an inconsistent layout she was unhappy with.

Working in smaller projects, I prioritised the website rebuild first to:
• separate the workshops from the handmade offerings,
• create a Brand Guide,
• remove major design issues, and
• list her business and website on Google.

Next, I rewrote her Home, About, and Wholesale pages with relevant SEO and design. I also created:
• an email list, and
• designed an automated workshop downloadable to streamline her communications.

Finally, her product copy as well as the FAQ, Policies and Contact pages were redeveloped to finish the project.

Wolf & Clay's workshops have expanded to offering 5 different workshops, across two locations as well as mobile workshops. This business diversification and marketing strategy has transformed the business with significant returns.

Johanna and I have continued to work together across numerous projects including creating marketing materials for her business; redrawing her logo because she only had one copy with a white background; supporting her with her wholesale website; and much more.

Johanna reflects, "Sarah, I am truly grateful our paths have crossed and I finally found someone that brings my website to life with your wonderful words and all your design ideas. Thank you so much for your hard work. You are amazing!"