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Rocking-Chair-Ranch
Rocking-Chair-Ranch

Rocking Chair Ranch

Project: Rebrand and New Website Build

Sarina and Andrew reached out as a referral from a previous branding client. They needed a rebrand, website design, copywriting, and support for adverising their upcoming annual bull sale. 

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In 2024 we rebranded and released a first stage of the website and in early 2025 we're expanding the website to include the full scope of their operations.

Before

You can see RCR's branding before we started. They didn't have a website prior to starting.

Rocking Chair Ranch Rebrand & Website

We started with the branding project. Sarina and Andrew wanted to incorporate their cattle brand into their new logo. They had a vision for a modern brand, but really wanted their brand to feel very authentic to themselves.

 

After the mood board process, we found ways to incorporate their vision for the future while honouring the past, all the while feeling very much like themselves. The logo I created for them features their original cattle brand, set amongst the sunset and landscape view they experience everyday (and that their clients recognise, as they share it quite often). 

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Next I supported them with some advertising collateral that was used in print and digital media. 

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Then I created their website. They wanted the website to be modern and sleek. They also wanted their website to be photography driven, with copy that sounded like them. Having launched their website, they are still speechless at how beautifully their dream has come together in just a few months. It's been something they'd talked about for years, so to see it real and released to the world is a wonderful feeling they're currently cherishing.

Tap to see the RCR rebrand and website

Project Objectives:

  • Design a distinct brand.

  • Create a website published in stages, to professionally present their business.

  • Website design, copywriting and SEO.

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Subsequent projects included:

  • Advertising pieces for their bull and dog sales.

  • Stage 2 of the website (publishing in early 2025).

  • Sales page and ad for their consulting services.

Rocking-Chair-Ranch
web-designer-Toowoomba

Keen for some magic of your own?

Whether you're looking for a rebrand, website, or something else, I'd love to chat with you to understand what you need.

 

When I’m working for my clients, I give them my complete attention.

 

By booking in a time to chat, I can make sure you’ll get the attention you deserve.

Sarah, Australian website designer, smiles at the camera
Poppins Copy Logo

Sarah from Poppins Copy is a Toowoomba Copywriter and Web Designer, providing small business marketing services to Australian solopreneurs and small businesses.

Early in my teaching career I had the pleasure of working closely with many  Aboriginal people. It opened my eyes to beautiful stories, values, knowledge and connections. I work with people all around this country, so I'd like to take a moment to acknowledge all ATSI peoples and their history on this shared land.

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