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Sweet-Like-Alya

Sweet Like Alya

Project: Website Remodel

Michelle and I had been following each other on Instagram for quite a while. I was drawn to her crisp, refined and consistent cookie style. But her branding and website weren't at the same calibre as her products.

 

In 2024 she invested in her business with new branding (by Complete St) and photography to elevate her online presentation.

 

Next up was naturally a brand new website with me. Everything from website design,to  copywriting and SEO was created for Michelle, alongside 3 months of educational support after launching.

Before

Tap the images below to see Michelle's website before we started working together.

Sweet Like Alya Website

Michelle's first website was built on a different platform, which was very restricted in design and function. To faciliate this transformation, Michelle needed to change platforms which was no trouble since she had 3 months of support to learn the ropes of her new website once it was handed over.

 

Michelle loves that her new website streamlines everything for both her clients and herself. Rather than answering DMs back and forth, she gets all the information she needs to quote a project up from, and her clients won't be ghosting her because they'll have a very clear picture of price before they hit 'Enquire.' 

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Michelle wanted to incorporate email marketing, a shop of ready-made products, as well as custom orders. Taking care of all her automations, she now has very minimal admin to handle other than sending a quote and marking an order as fulfilled.

Tap to see the Sweet Like Alya website

Website Project Objectives:

  • Make navigation clear for customers.

  • Give an accurate estimate price for customers to avoid price shopping quotes.

  • Rewrite and redesign the website to fit the calibre of product and experience Michelle provides.

  • Automate while maintaining flexibility of which orders are accepted.

  • Balancing the ready-made and custom order offers Michelle has for her clients.

  • SEO.

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Subsequent projects included:

  • Social media strategy.

  • Uploading products during busy times.

  • Emergency support to cover admin during illness.

web-designer-Toowoomba

Keen for some magic of your own?

Whether you're looking for a full website remodel or desperately need a solution that streamlines your business, I'd love to chat with you to understand what you need.

 

When I’m working for my clients, I give them my complete attention.

 

By booking in a time to chat, I can make sure you’ll get the attention you deserve.

Sarah, Australian website designer, smiles at the camera
Poppins Copy Logo

Sarah from Poppins Copy is a Toowoomba Copywriter and Web Designer, providing small business marketing services to Australian solopreneurs and small businesses.

Early in my teaching career I had the pleasure of working closely with many  Aboriginal people. It opened my eyes to beautiful stories, values, knowledge and connections. I work with people all around this country, so I'd like to take a moment to acknowledge all ATSI peoples and their history on this shared land.

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