Strategic branding for small businesses

As a psychology-driven graphic designer, I create branding that combines market research, your brand's personality, and creativity, so that you'll feel like your branding is unique for you while attracting your ideal clients on a subconscious level.

HERE'S HOW IT WORKS

I'M READY TO BOOK A CALL

Let’s play a game...

I’m going to mention one word and I guarantee it'll spark your imagination.

Go on, scroll down…

Disneyland

Whether your heart is filled with childlike excitement, or you’re picturing the castle, mouse ears or that shooting star, there’s a reason we know it’s the happiest place on earth.

It's branding!

You've probably heard of the 7 second rule - that's all it takes for someone to shape an impression of your brand. Since consistent branding builds recognition and trust, it's no surprise that branding can increase your bottom line.

Open your pantry and you'll see that every big brand knows the power of consistent, strategic branding. And small business owners who reach their dreams know it too.

branding

I want you to become the name they remember and recommend

So we'll take every touch point as an opportunity to build brand recognition and rapport, so that your front of mind when their friends ask for a recommendation - even if they themselves have never bought from you!

Branding Projects

Get serious about your brand with a psychology-driven brand identity.

Your brand visuals make up 55% of a customer's impression. The other 45%? Your tone, values, and positioning carry the weight. So no, a logo alone won't cut it....

Since I'm all about best practice, I only offer psychology driven, research backed brands because this will bring you the best results.

So let's clarify your business direction, get strategic about how we're positioning your brand, create a logo suite, and connect with your ideal clients in impactful, money-making ways!

Branding for Inspired Asset Finance, featuring navy, tea, and pink tones with a line drawn style

Branding FAQs

Sure thing, I completely understand needing to know how things will work. If you have further questions, you're welcome to email me to ask.

Step 1

We start with an in-depth questionnaire to discover your brand’s psychology-driven profile. Using this information, we can make research-backed decisions about how to represent your brand moving forwards.

Step 2

Next we’ll deep dive into your ideal clients, to get to know them as well as you know your best friend. When we know this, we can get strategic about how to position your brand authentically for you, while meeting your clients where they're at on their buying journey.

Step 3

Once the foundations have been taken care of, we’ll move to mood boards. I'll compile imagery to help you visualise the direction for your brand. This helps us decide all kinds of things - from colours, to textures, shapes and styles.

Step 4

The 2nd last step in the process is what you might have thought came first – logo design. Our inclusions are generous for the price. You'll always get your logo in several layouts, because you're going to need a few versions of it. You'll also get it in a few colour options from your palette - putting a dark logo on a dark background never works!

Step 5

You’ll receive all your files electronically, but the most important one is your Brand Identity PDF, which gives you everything you need to confidently represent your brand moving forward in one tidy document. Unlike most designers, I keep my files tidy. I'll always give you the finished Adobe Illustrator file so you'll have it when you decide to print something obscure, as well as the everyday formats you'll use in your business.

Most of branding projects cost $3000 + GST and the process includes:

Comprehensive questionnaire to profile your brand identity, including brand voice and positioning foundations.
In-depth profiling of your ideal clients, so that you can refine your marketing to speak straight to them.
Mood board process including finalised decisions on your typography, colours, and shape styles.
Complete logo suite in 2 colours including your main logo, secondary logo, submark, favicon, and a brand pattern. Logos are provided in Illustrator, PNG, and SVG formats.
Business card and email signature design.
Brand Identity Document explaining everything, so that you can continue to represent your brand moving forward.

Additional materials such as brochures can be designed and written for you. Prices vary with the detail required.

Font files are decided on during the mood board process, but they are a business expense for you because they need to be licensed to your business, not mine. They're not usually more than about $50 and most clients only need to buy one font.

If you saw my portfolio, you might have noticed my work isn’t like a lot of designers who create their own distinct style.

There’s nothing wrong with that approach, but I’m client-focused. I’m here to create a brand identity that puts you on the map for you.

My process involves mapping your brand's personality to the market research, to make psychology-driven design decisions that look and feel right for you AND your ideal clients. You could say I create bespoke brand designs - they're completely made for you.

Client Experiences

"Not only did Sarah overhaul my aesthetic and nail down my branding, she taught me so much that I can use to do it myself! Absolutely value adding at every turn. I can't wait to work with her more!!"

Kendal

Fertility Path

We’ll be a great fit if:

You're ready to have a brand that feels like Cinderella's shoe - that is, a perfect fit for you.
You value the expertise of others and want to harness that power for your own business.

On the other hand, if:

You're not in a financial position to invest $2500 for a full brand or rebrand. I don't offer a smaller package, because in the eyes of your clients, your logos are only half of your business's branding.
You’d ask a chef to make you dinner, but then tell them which knife to use and critique the ingredients in their special sauce... I'm sorry to say you'd be a better fit with a different graphic designer.