Crumb Treat Boutique
Project: Rebrand
Having helped Keira create a fully automated custom cookie ordering system in the past, as well as a few expansion pieces for her branding, she knew exactly where to go when it was time to rebrand.
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Keira approached me for a rebrand which ended up becoming a renaming project as well.
Crumb Treat Boutique
Transitional Rebranding
Keira dropped into my DMs thinking she wanted a rebrand that updated the typography in her logo and removed complexity in the design that was creating printing problems.
I worked with her to create a simplified suite that also shifted her colour palette. Keira was thrilled with the new look, however a few weeks later, she reached out again.
She realised she wanted to change her brand name as well, so she asked if we could update the new branding with the new name. Of course, this wasn't a problem at all.
In fact, what it created for her customers was a more cohesive transition between the old and the new.
The Process
Keira was having trouble with the colour pieces in some printing formats, and felt that her old logo wasn't her anymore. She loved it when she stared her business, but she's grown and wanted something similar but different.
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The first design shows her original logo. The second is the transitional logo, which featured a new font but the same text positioning as her original logo. The third is the final rebrand, with new name and olive green tones introduced, with the font introduced at the transitional stage.
As part of the rebrand, Keira needed logos in more shapes and layouts, as her original logo was only in the one format suited to a square or circle.
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With me, Keira got a complete logo suite including logos that fit a square/circle, a long skinny logo and an oval submark, in every colour combination she wanted.
In an earlier project, I'd expanded Keira's original branding to include a custom brand pattern that we used on her custom cookie backing cards.
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That original design was a perfect fit with her new look - all I had to do was change the colours in the terrazzo pattern. This styling created a cohesive element in the rebrand. However, Keira also wanted a classic stripe card added into the suite.
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I did this for both the transitional and permanent rebrand. Keira also has custom box designs.
Outgrown your branding?
If your brand’s feeling a little off, it might be time to let go of what’s not working and make space for what actually fits.
Rebrands move you forward, but that doesn’t always mean burning it all to the ground. They’re about refining, realigning, and reconnecting with where you’re really headed.
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If you'd like to chat about your options, book a call.
